Regulated products will need a passport.
Yours can be ready today.
One GS1 Digital Link QR that does both: retail-ready for Sunrise 2027, compliant for the EU Digital Product Passport. Built for brands, manufacturers and importers selling in the EU.
First 1,000 companies: 6 months free. No credit card required.
Globally unique identifiers behind every QR — the same system the world's barcodes run on, and the target format of retail's Sunrise 2027 transition.
Architected around the six harmonised European DPP standards cited in the EU Official Journal in 2026 — identifiers, carriers, APIs, interoperability.
Registration-ready identifiers for the EU's central registry — prepared for customs checks at the border.
All passport data lives in EU data centres. Cookie-free analytics, GDPR by default, NIS2-aware security.
Signed, versioned and archived — your passports stay accessible for years, independent of any single company.
Supply-chain event traceability and UN Transparency Protocol interoperability — standards-first, on the roadmap.
One code on the label. Every destination behind it.
Retail is moving from 1D stripes to GS1 2D barcodes — QR codes powered by GS1 Digital Link. Under GS1's Ambition 2027, retail scanners are being upgraded to read the GTIN from 2D barcodes as well as linear ones; until most can, keep the linear barcode on pack next to the QR. Everyone else lands exactly where they should: consumers on your passport page in their own language, market surveillance on the compliance documents, recyclers on material data. Customs check the registration identifier from the import declaration against the EU registry.
GS1 2D Barcode guide · GS1 Digital Link guide · Sunrise 2027 explained
Generate your first GS1 QR freeBuilt for the products the EU regulates first
Every category gets its own delegated act and its own data requirements. Passmith ships a guided template for each — so you always know exactly what your product must disclose.
2027 H2 
Feb 2027 
Late 2026 · act expected 
2028 
2029 
2028+ · CPR Category-agnostic by design — when the EU adds a new delegated act, you get a new template, not new software.
Everything between your spreadsheet
and a compliant passport
Import your catalog, let guided templates flag what's missing, and publish standards-based passports for every market you sell in.
Import product data in minutes
CSV, Excel or API — Passmith maps your columns to the exact fields your product category's regulation requires, and tells you what's still missing.
Right view for the right audience
Consumers, customs officers, market surveillance and recyclers each see exactly the data the regulation entitles them to — nothing more, nothing less.
24 languages, zero effort
Auto-localized passport pages for every EU market.
Any data carrier
Whichever carrier your product's delegated act specifies.
See what customers scan
Cookie-free analytics by product, country and channel.
Know exactly where every product stands
One dashboard for your whole catalog: which passports are live, which fields are missing, and which deadline applies to which product family.
| Product family | Deadline | Status |
|---|---|---|
| Apparel — SS26 | 2027 H2 | ● Ready |
| Footwear — AW26 | 2027 H2 | ● Ready |
| Accessories | 2028 | ● 3 fields missing |
One platform, every side of the supply chain
Wherever your company sits — selling, making or importing — the DPP obligation is coming to you. Passmith meets you where you are.
Brands & retailers
Turn compliance into a brand moment. Collect data from suppliers, publish passports that match your identity, and give customers a scan-worthy story on every product.
For brandsManufacturers & exporters
Be the easiest supplier to buy from. Answer your EU buyers' data requests once, reuse them everywhere — with customs-ready identifiers built in.
For manufacturersImporters & distributors
The legal responsibility often lands on you. Verify that every product you place on the EU market carries a valid passport — and create missing ones in minutes.
For importersDeadlines are already on the calendar
Digital Product Passports become mandatory category by category. Companies that prepare early keep their shelf space — and their buyers.
Understand the rules before your competitors do
We read the regulations, the standards and 100+ vendor offerings — so you don't have to. Start with these.
Questions we hear every week
What exactly is a Digital Product Passport?
When does it become mandatory for my products?
We're not an EU company. Does this apply to us?
What data does a passport have to contain?
Is GS1 Sunrise 2027 the same thing as the DPP?
How much does Passmith cost?
Public pricing, no surprises
Four plans, one price list, the same for everyone. Prices exclude VAT and are billed monthly.
- Everything in Free
- CSV import
- Guided template for each product category
- 3 users
- Everything in Starter
- PIM and ERP integration
- API access
- 10 users
- Everything in Growth
- Single sign-on and audit export
- Signed, versioned archive to EN 18221
- Dedicated onboarding
Enterprise terms are agreed after you create an account. The first 1,000 companies get 6 months free on Starter or Growth.
First 1,000 companies: 6 months free
Join early, shape the product with us, and use Passmith free for six months on Starter or Growth. No credit card required.
Claim a founding spot